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Democrats are going for laughs in their midterms ads. Republicans are going for fear.

Why 2018 candidates, parties, and PACs are getting creative with their political ads.

Bad political ads are everywhere. You know the ones — footage of a candidate walking down a quaint Main Street, touring a construction site wearing a hard hat, or shaking hands at a senior center while a disembodied narrator intones their life accomplishments.

Those ads make veteran political filmmaker Mark Putnam’s eyes glaze over.

“Without singling out any particular — I don’t need to — there are so many like that,” Putnam told me in a recent interview.

View the complete October 11 article by Ella Nilsen on the Vox.com website here.

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