In 2009, Democrats responded to this with the same word that Spicer used: Astroturf. “This [tea party] initiative is funded by the high end — we call it Astroturf,” then-House Speaker Nancy Pelosi (D-Calif.) said in an interview the morning of a wave of tea party rallies on April 15, 2009. “It’s not really a grass-roots movement. It’s Astroturf by some of the wealthiest people in America to keep the focus on tax cuts for the rich instead of for the great middle class.”

In hindsight, despite detailed reporting on the funding that helped grow the tea party, many Democrats view this framing as ineffective. (Only when the Koch network plunged more strategically into campaign funding though “dark money” did Democrats seem to win votes by attacking them.) The activists who were targeted by the “Astroturf” line remember it as not just ineffective, but immensely irritating.

“I was annoyed then about the attacks from the left, and am still annoyed,” said Brendan Steinhauser, who in 2009 and 2010 was director of grass-roots organizing at FreedomWorks. “I certainly believe that while I disagree with the left’s policies and politics, I think they should organize and protest, and make their case to the voters. They certainly have the right to do that, and that’s their best option now given their recent electoral defeats. I’m not going to be inconsistent and call them Astroturf or attack them in the way they attacked us.”

Greg Greene, who was a Democratic National Committee spokesman at the height of the Tea Party protests, recalled that the pushback didn’t do much for his party.

“No one reacts well to hearing their sincere beliefs dismissed as the product of paid advocacy,” said Greene. “If anything, that response entrenches the people who’ve been moved to protest in their antipathy toward the administration. That said, it’s not as if Republicans might listen to any Dem saying, with experience, that this tactic doesn’t work. But as Obama said on his way out of the White House, reality has a way of asserting itself.”