Businesses are getting more involved with the fight against the coronavirus by offering incentives for people to get vaccinated in a move they see as helping both public health and their bottom lines.
The promotions range from on-site vaccinations to coupons and freebies. The New York Mets and New York Yankees announced this week they will open their stadiums as vaccination sites for fans before games, part of a coordinated effort with the state’s health department, while some bars in Washington, D.C., are offering free beer at vaccine pop-up sites.
From a financial perspective, the marketing efforts by companies give them a way to bring in more customers or get regular customers spending more. Those moves are coinciding with a slowdown in vaccination rates that employers would rather see increase so that states will lift more of their COVID-19 restrictions. Continue reading.