Ivanka Trump’s Find Something New career campaign is more hype than help

Washington Post logoPeople who’ve lost their jobs because of the coronavirus don’t need a new website. They need better guidance.

Two rich people have decided to tell millions of unemployed people that all they need to do to feed their families and put a roof over their heads is “find something new.”

White House adviser Ivanka Trump and Commerce Secretary Wilbur Ross are co-chairs of the American Policy Workforce Advisory Board, which this month launched the Find Something New ad campaign with a website aimed at helping people find a fresh career path.

The initiative didn’t go over so well on social media. In defense of the effort, the first daughter tweeted to one critic: “I suggest that you visit http://FindSomethingNew.org. This initiative is about challenging the idea the traditional 2 and 4 yr college is the only option to acquire the skills needed to secure a job. This work has never been more urgent.” Continue reading.