Juncker’s secret weapon in trade talks with Trump: color-coded flash cards

The following article by Mike Murphy was posted on the MarketWatch.com website July 27, 2018:

Top EU official reportedly used cards to simplify trade topics

European Commission President Jean-Claude Juncker walked away from his meeting with President Donald Trump on Wednesday with a freshly won trade detente, and he may have had flash cards to thank.

The Wall Street Journal reported Thursday that Juncker came to the meeting in Washington well-prepared, with “more than a dozen colorful cue cards with simplified explainers,” such as numbers and factoids about complex topics including automotive trade. Each easy-to-read card had, at most, three figures, a senior European Union official told the Journal.

‘We knew this wasn’t an academic seminar. It had to be very simple.’

A senior EU official, on Juncker’s trade strategy

By the end of their three-hour meeting, Juncker and Trump had agreed not to impose any further tariffs and to work toward “zero tariffs.”

View the complete article here.