In practicing the art of lying while retaining a hold on the allegiance of his base, Trump utilizes a propaganda principle—the Big Lie—best explained by Hitler. Now, please note that we are not equating Trump and Hitler; they are very different people. However, like Hitler, Trump is involved in the business of selling himself as an angry, righteous savior to the masses, resulting in a growing number of cultic devotees. So, it may behoove us to consider Hitler’s explanation of why the Big Lie is more successful than mere untruths. Here’s his explanation of the principle in Mein Kampf:
[I]n the big lie there is always a certain force of credibility; because the broad masses of a nation are always more easily corrupted in the deeper strata of their emotional nature than consciously or voluntarily; and thus in the primitive simplicity of their minds they more readily fall victims to the big lie than the small lie, since they themselves often tell small lies in little matters but would be ashamed to resort to large-scale falsehoods. It would never come into their heads to fabricate colossal untruths, and they would not believe that others could have the impudence to distort the truth so infamously. Even though the facts which prove this to be so may be brought clearly to their minds, they will still doubt and waver and will continue to think that there may be some other explanation.
Consider just two of many possible examples of the Big Lie: Trump’s bizarre claim that the military was out of ammunition when he took office and his equally bizarre claim that the father of Ted Cruz was involved with the assassination of Lee Harvey Oswald, adding, “It’s horrible.” It is the outrageousness of the Big Lie that a listener normally expects would create self-conscious awkwardness in the liar. In turn, this results in a need for a great liar to hide any nervousness that might give away the fact that he is attempting to deceive his audience. In poker, the failure to hide completely the lie inherent in a bluff is called a “tell,” the subtle behavior unwittingly exhibited when bluffing. Continue reading.